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Webcast

Generative AI in Media: Who will win, who will lose?

October 1, 2024 12:00 PM

Speaker : Yves Bergquist

Yves

Yves is an AI researcher and the director of the “AI & Blockchain in Media” Project at USC’s Entertainment Technology Center (ETC). At the Center, Yves and his team use fronter AI methods to help media companies develop deep insights into their content, their audiences, and the cognitive relationship between the two. Yves is also the co-chair of SMPTE’s Joint Task Force on Artificial Intelligence Standards in Media, where he helps drive the standardization of AI methods throughout the media industry. In addition, Yves is the co-founder and CEO of Corto, an AI startup developing AI tools to make stories and audiences computable through the DNA analysis of narratives. He is a member of the Digital Storytelling Lab at Columbia University’s School of the Arts.