Description

IBC2025 registration now LIVE!

IBC2025 is where the future of Media and Entertainment takes shape. As the global destination for innovation, inspiration, and collaboration, IBC brings together the creative, technology, and business communities that are driving transformation across the industry.

From trailblazing technologies to bold creative ideas, IBC connects pioneers and thought leaders who are redefining how content is created, distributed, and consumed. The world’s leading broadcasters, content owners, rightsholders, and solution providers converge to address the challenges and opportunities shaping tomorrow.

IBC drives progress by sparking dialogue, accelerating innovation, and enabling real business outcomes at the heart of a rapidly evolving media landscape.

Join SMPTE and BT Media for drinks and networking on Sunday, September 14 4-6 p.m. at the BT stand (0.A05): https://pages.mediaandbroadcast.bt.com/m716092-regpage.html

Sessions:

SMPTE - Smart Workflows - Harnessing AI tools for Next Generation Content
AI is rapidly redefining the media landscape, unlocking capabilities once thought impossible. This session delves into how modern AI systems interpret and generate multimedia content, enable richer storytelling, and automate key production processes. Take a look at the risks, limitations, and opportunities ahead.
Speakers: Rich Welsh, Soyoung Lee

SMPTE - Securing and Standardizing Control: Inside the SMPTE ST 2138 Ecosystem
Controlling media devices and services has traditionally been a fragmented challenge—especially in today’s hybrid infrastructures. This discussion introduces a standardized, open-source control framework that’s transport-agnostic, secure by design, and scalable from the smallest tool to the most complex production system. Experts will share insights into the Catena ecosystem, its flexible data model, and how it supports interoperability across vendors and platforms. Attendees will gain a clear understanding of the problems it solves and how it can be applied in their own workflows.
Speakers: Chris Lennon, Darren Long, Stan Moote

SMPTE - From Classroom to Control Room: Building Careers in Media Technology
Attracting and nurturing talent is critical for the future of the media technology sector. In this discussion, past program participants, academic leaders, and industry representatives share their perspectives on what works—and why. From forging new partnerships to identifying emerging skill sets, we’ll examine how collaborative efforts between education and industry are shaping the workforce of tomorrow.
Speakers: Tia Shenton, Alex Redfern, Beth Marsch, Daniella Smith, Emily Bergun, Lee Davison

SMPTE Forward: New Standards, New Skills, New Communities
With new challenges emerging across media production, distribution, and preservation, SMPTE is launching a range of initiatives to help the industry adapt. This session covers upcoming standards, including content authenticity and AI—and explores educational efforts aimed at creative and technical professionals. From community networks to immersive skills training, find out how SMPTE is creating tools, spaces, and standards to support the next generation of media innovation.
Speakers: Polly Hickling, Rich Welsh, Sally Ann D'Amato, Thomas Bause Mason