Artificial Intelligence is no longer just a concept confined to research labs. In the Media & Entertainment industry, AI is increasingly becoming a part of our everyday lives. From content creation to distribution, AI and Machine Learning are transforming the way we produce, edit, and share media. This trend is set to grow exponentially, driven by the availability of vast amounts of data, more affordable computing power, and significant investment. AI has been a buzzword thrown around by marketers and media alike, often misrepresented. True AI, however, remains a rarity, especially in an industry where data can be limited and disjointed, and the challenges posed to AI are remarkably intricate.

Join SMPTE Hollywood as we gather some of the brightest minds to discuss the pros and cons of using ML and AI for global content distribution, visual effects, and localization in the Media & Entertainment industry.

Our panel will take the opportunity to ask the difficult questions about the benefits of utilizing AI and ML while still being sensitive to both budgetary concerns as well as employee stress about AI taking their jobs. We all know AI is great at managing mundane tasks, but what else can it do?

This event promises to be an insightful journey into the heart of machine intelligence and its growing influence on the way we create and consume media.

Moderator:

• Bill Baggelaar - Technologist, Former CTO of Sony Pictures Entertainment

Panelists:

• Gray Ainsworth - Executive Vice President Technical Operations & Delivery, Lionsgate Entertainment
• Michelle Mikesell Purcell - CEO, 360 Solutions
• Alan Lasky - Technologist

Time

• 6:00 PM Reception and Refreshments
• 7:00 PM Program

As always, SMPTE meetings are free and open to all, even non-members.