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From Purpose-Built Hardware to Software-Defined Broadcast: Lessons from Modern Media Infrastructure

From Purpose-Built Hardware to Software-Defined Broadcast: Lessons from Modern Media Infrastructure

From Purpose-Built Hardware to Software-Defined Broadcast: Lessons from Modern Media Infrastructure

From Purpose-Built Hardware to Software-Defined Broadcast: Lessons from Modern Media Infrastructure

Description

Broadcast is moving from purpose-built appliances toward software-defined infrastructure, changing not only where media processing runs but how systems are integrated, deployed, controlled, and operated. This webinar will examine the practical implications of that shift across on-premises, cloud, hybrid, virtualized, and containerized environments. At the center are today’s emerging approaches: API-driven control, the Dynamic Media Facility (DMF) architecture, and the Media eXchange Layer (MXL). We’ll consider what these approaches can deliver, where implementation and operational challenges remain, and how broadcasters can retain reliability, security, and predictable performance. A 40-year arc of the EEG/Ai-Media story, from early analog captioning appliances to Linux-based platforms, virtualized software, and today’s containerized workflows will provide one lens on the broader trend. Drawing on experience building both cloud-native services and new broadcast hardware, the session will also examine where dedicated platforms still make sense—and why the future is likely to be hybrid rather than purely software or hardware.

Speakers

Bill McLaughlin headshot

Bill McLaughlin

Chief Product Officer , AI-Media

b. Bill McLaughlin is the Chief Product Officer at AI-Media having held the position of CTO with the acquired video encoder technology leader, EEG. Bill had been with EEG since 2007, working in software development, engineering management, and product roles, and had architected the company’s leading software solutions including iCap, Falcon, LEXI, and Alta. Bill also initiated EEG’s entry into captioning for the live IP video production environment and the development of cloud SAAS business models which became the company’s fastest-growing segment. Bill holds Masters and Bachelors degrees in Electrical and Computer Engineering from Columbia University; and is a recognized leader in the IP video production community.

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