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The Current State of AI in Media Accessibility and Localisation 

When creating media content, it is essential to think about the viewers. But not just a very narrow set of viewers, meaning the normative viewers of the territory where the content has been created. In the globalization era, content travels everywhere, and we are all diverse, with different preferences and different needs.

The Current State of AI in Media Accessibility and Localisation 

When creating media content, it is essential to think about the viewers. But not just a very narrow set of viewers, meaning the normative viewers of the territory where the content has been created. In the globalization era, content travels everywhere, and we are all diverse, with different preferences and different needs.

Description

When creating media content, it is essential to think about the viewers. But not just a very narrow set of viewers, meaning the normative viewers of the territory where the content has been created. In the globalization era, content travels everywhere, and we are all diverse, with different preferences and different needs. Considering accessibility and localisation from an early stage of the content production pipeline instead of tackling it as an afterthought will ensure that implementation is smoother, faster, and more efficient. In this session, we will introduce different access and localisation services and will explore best practices for designing workflows that combine human expertise and technology in an efficient and risk-free way. We will discuss how AI can be leveraged to augment content reach and offer customized experiences without compromising the quality of experience for viewers.

Speakers

Belén Agulló García headshot

Belén Agulló García

Executive Consultant, Innovation , Terra

Belén Agulló García, Executive Consultant, Innovation at Terra, is a localization strategist with over 15 years of experience, specializing in gaming, media, and language technology. She focuses on matching innovation with purpose, building communities, and democratizing knowledge related to AI in localization. In her current role as Executive Consultant of Innovation at Terra, she supports customers in devising the best workflows and implementing technology when it makes sense to achieve their business goals while keeping human creativity at the heart of everything. She is also the co-founder of AI Localization Think Tank, a non-profit knowledge sharing initiative aimed at curating AI-related content for the localization community. 

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