In this session we will dive deeper into the advertiser, broadcaster and consumer’s mind to understand the problem we are solving. How can we create an integrated tech solution which combines linear and digital inventory, simplifies processes, faster access to buy/ sell and create effective reach to increase ROI. And finally, what does AI powered converged linear and digital ad sales model look like. Key takeaways will be a blueprint for faster campaigns, higher yields, and relevant ads everyone loves.
In this session we will dive deeper into the advertiser, broadcaster and consumer’s mind to understand the problem we are solving. How can we create an integrated tech solution which combines linear and digital inventory, simplifies processes, faster access to buy/ sell and create effective reach to increase ROI. And finally, what does AI powered converged linear and digital ad sales model look like. Key takeaways will be a blueprint for faster campaigns, higher yields, and relevant ads everyone loves.
The media landscape has been changing fast and taking a new shape, which is mainly driven by consumer choices enabled by tech advancements. Content can be consumed on numerous platforms hence the monetization opportunities are increasing, but so are complexities. Linear TV ads were traditionally used to reach masses, while digital ads brought targeted reach. Now, as on-demand content surges while scheduled TV declines yet remains widely consumed, systems must blend linear and digital inventories, empowering advertisers to reach customers anywhere, broadcasters to maximize yields, and consumers to see ads of their interest.
In this session we will dive deeper into the advertiser, broadcaster and consumer’s mind to understand the problem we are solving. How can we create an integrated tech solution which combines linear and digital inventory, simplifies processes, faster access to buy/ sell and create effective reach to increase ROI. And finally, what does AI powered converged linear and digital ad sales model look like.
Key takeaways will be a blueprint for faster campaigns, higher yields, and relevant ads everyone loves.
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