Encoding Efficiency & Ultra-Low Latency: Powering the Future of Live Streaming

Description

As live streaming pushes toward real-time interactivity, betting, and large-scale sports delivery, media organizations need a clear understanding of how encoding efficiency and ultra-low-latency techniques work together across the end-to-end pipeline. In this webcast, Victoria Tuzova, Head of Strategic Partnerships at Elecard and contributor to the SVTA, breaks down the technologies and architectural choices shaping next-generation live workflows. 

You’ll learn why ultra-low latency isn’t simply “turning down the buffer,” and how codec selection, GOP tuning, encoder behavior, and adaptive bitrate logic directly affect delay, reliability, and visual quality. We’ll explain — in plain, vendor-neutral language — how latency is introduced at each stage of the workflow, and how different delivery strategies influence performance, scalability, and viewer experience. 

The webcast walks you through real-world architectures used across sports, news, and live events. You’ll see how contribution, production, CDN distribution, and playback environments must evolve together to support sub-second delivery at scale — and how monitoring and feedback loops enable operators to maintain quality under pressure. 

You’ll discover what encoding innovations matter today, which emerging approaches show the most promise, and how to evaluate ultra-low-latency strategies for your own environment without disrupting existing operations. 

You’ll leave with a clear view of how encoding, transport, and playback decisions combine to meet modern low-latency requirements — along with practical guidance on scoping your first ULL streaming pilot, which teams to involve, and how to set internal expectations. 
 
The session will focus on several critical technical themes, highlighted below: 

• Why encoding efficiency is central to achieving ultra-low latency — and where it matters most 

• How latency is introduced across contribution, production, CDN distribution, and playback 

• Trade-offs between visual quality, delay, scalability, and cost 

• Best practices for encoder configuration, GOP structure, and adaptive bitrate strategies 

• How real-world sports and live-event workflows are evolving toward sub-second delivery 

• Key considerations when selecting or evaluating low-latency delivery approaches 

• Practical guidance for planning and executing an internal ULL streaming pilot 

• How monitoring and feedback loops enable operators to maintain stability at scale 
   
   

If your organization is asking “How do we get to real-time?”, this webcast gives you the foundation and the roadmap to answer confidently. 

Speakers

Victoria Tuzova

Head of Strategic Partnerships , Elecard

Victoria Tuzova is the Head of Strategic Partnerships at Elecard, where she leads global collaborations with major broadcasters, OTT platforms, and organizations responsible for some of the world’s largest live events and sports productions. Her work spans real-time encoding, monitoring, and next-generation low-latency delivery architectures used across high-stakes live environments.

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