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Ethics and Regulation in AI

Ethics and Regulation in AI

Ethics and Regulation in AI

Ethics and Regulation in AI

Description

AI continues to dominate both the reality, imagination and in some cases the anxieties of our industry. A great deal of the anxiety is rooted in the uncertainty of how these technological advances can negatively effect this industry.

During this SMPTE Technology Webcast, Renard Jenkins, SMPTE President, will continue the conversation with the co-lead of the SMPTE AI Document Fred Walls and USC’s Entertainment Technology Center's Yves Bergquist. Together, they will unpack why ethical sourcing, responsible AI, content authentication and other concerns related to the use of AI were important enough to include in a technology document.

As we stated before, the industry needs in-depth analysis and unbiased research in regard to all aspects of the development and adoption of AI across the ecosystem. We will seek to provide that type of analysis during this conversation while keeping time to market expectations, performance constraints, ethics, and security concerns in mind.

Join us as we delve into the aforementioned topics and give you a sneak peek into SMPTE’s next episode of this AI Webinar series that will explore the standards development process and status of this technology.

Speakers

Renard Jenkins

President, 2023-2024 , President, Society of Motion Picture and Television Engineers

President for a two-year term: January 1, 2023 - December 31, 2024 Renard Jenkins is an experienced content creation and creative technology executive in the Film, Television and Radio industry. Jenkins is a SMPTE Fellow and currently serves as President of the Society of Motion Picture and Television Engineers. He sits on the board of the Hollywood Professionals Association, the Advisory Board of Exceptional Minds. He is a member of Siggraph and is a former board member of MovieLabs, the UltraHD Forum and the Content & Entertainment Council as well as the Microsoft and Oracle Advisory Boards. He is a recipient of numerous awards, including two national Emmys, a Peabody, 2 Headliners, a 2020 Broadcasting and Cable Technology Leadership award. Jenkins was also awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments in UHD, HDR, NGA and supply chain technology through the PBS Advanced Format Center and other industry activities. When he is not working, he enjoys spending time with his wife and best friend of over 30 years, his daughters, and his grandchildren. He loves travel photography, filmmaking, animation and only has one more continent left to explore. He is also a certified sound engineer, AI/ML engineer/practitioner and application designer. He is passionate about the visual arts and when time permits, he loves to provide pro bono location sound, live mixing, studio recording, post-production and finishing services for aspiring filmmakers, animators, and musicians. His family moto is “In all things integrity and integrity in all things.”

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Fred Walls

Fellow of AMD , AMD

Frederick Walls is a Fellow at AMD and a system architect working on display and multimedia. He currently serves as the chair of the Joint ETC Task Force on AI & Media as well as the chair of the 10E Essence Technology Committee. He previously served as the co-chair of the 31FS File Formats & Systems Technology Committee and has been leading the development of the DPX extensions for HDR and associated reference materials. Walls is the Marketing Working Group Chair of the HDMI Forum and has made significant technical contributions to the HDMI standard. He was the primary developer and main author of the widely deployed VESA Display Stream Compression (DSC) standard. Before joining AMD in 2022, Walls worked at Broadcom for 23 years on machine learning and video architecture for set-top box ICs. He is listed as an inventor on 30 issued U.S. patents and has authored eight papers. He is a member of the Society for Information Display, and he received Bachelor of Science and Master of Engineering degrees in Electrical Engineering and Computer Science from MIT.

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Yves Bergquist

Director of the “AI & Neuroscience in Media” Project , Entertainment Technology Center (ETC)

Yves is an AI researcher and the director of the “AI & Blockchain in Media” Project at USC’s Entertainment Technology Center (ETC). At the Center, Yves and his team use fronter AI methods to help media companies develop deep insights into their content, their audiences, and the cognitive relationship between the two. Yves is also the co-chair of SMPTE’s Joint Task Force on Artificial Intelligence Standards in Media, where he helps drive the standardization of AI methods throughout the media industry. In addition, Yves is the co-founder and CEO of Corto, an AI startup developing AI tools to make stories and audiences computable through the DNA analysis of narratives. He is a member of the Digital Storytelling Lab at Columbia University’s School of the Arts.

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