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SMPTE Presents Met.Expo.2024
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Generative AI in Media: Who will win, who will lose?

The release of ChatGPT last year has turned Generative AI into this year’s unexpected obsession. Amidst the deafening hype, the technology is interesting in that it promises to accelerate and augment some of the media industry’s workflows. But it’s still early, and AI as a field is still fuzzy, experimental, and plagued by fantasy to make robust predictions. This presentation will soberly lay out what Generative AI is, what it can and cannot do, which companies are using it to build meaningful tools, and what it means for those working throughout the chain of content creation.

Generative AI in Media: Who will win, who will lose?

The release of ChatGPT last year has turned Generative AI into this year’s unexpected obsession. Amidst the deafening hype, the technology is interesting in that it promises to accelerate and augment some of the media industry’s workflows. But it’s still early, and AI as a field is still fuzzy, experimental, and plagued by fantasy to make robust predictions. This presentation will soberly lay out what Generative AI is, what it can and cannot do, which companies are using it to build meaningful tools, and what it means for those working throughout the chain of content creation.

Description

Generative AI in Media: Who will win, who will lose?

Original AirDate: Apr 27, 2023 12:00 PM in Eastern Time (US and Canada)

The release of ChatGPT last year has turned Generative AI into this year’s unexpected obsession. Amidst the deafening hype, the technology is interesting in that it promises to accelerate and augment some of the media industry’s workflows. But it’s still early, and AI as a field is still fuzzy, experimental, and plagued by fantasy to make robust predictions. This presentation will soberly lay out what Generative AI is, what it can and cannot do, which companies are using it to build meaningful tools, and what it means for those working throughout the chain of content creation.

 

Speakers

Yves Bergquist headshot

Yves Bergquist

Director of the “AI & Neuroscience in Media” Project , Entertainment Technology Center (ETC)

Yves is an AI researcher and the director of the “AI & Blockchain in Media” Project at USC’s Entertainment Technology Center (ETC). At the Center, Yves and his team use fronter AI methods to help media companies develop deep insights into their content, their audiences, and the cognitive relationship between the two. Yves is also the co-chair of SMPTE’s Joint Task Force on Artificial Intelligence Standards in Media, where he helps drive the standardization of AI methods throughout the media industry. In addition, Yves is the co-founder and CEO of Corto, an AI startup developing AI tools to make stories and audiences computable through the DNA analysis of narratives. He is a member of the Digital Storytelling Lab at Columbia University’s School of the Arts.

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