Date: June 7, 2018  

Time: 6:30PM Refreshments/Social; 7:00PM Meeting

Venue: Mills James Production

Address: 3545 Fishinger Blvd., Hilliard OH 43026

Program: LiveU - What, Why and How

LiveU is driving the live video revolution, providing live video streaming for TV, mobile, online and social media. Transmitted from anywhere in the world, through the use of patented bonding and video transport technology, LiveU creates a consistent bandwidth and a reliable connection so you can acquire, manage and distribute high-quality remote live broadcasts.

Presenter: Mr. Arco Groenenberg, Director of Sales Central Region

This will be a joint meeting of the Ohio SMPTE Section and SBE chapter 52.


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Arco Groenenberg is a global sales leader with 20+ years of experience growing businesses and driving results across continents and industries including IT, Software and Cloud technologies. Arco demonstrates a proven track record of success spearheading strategic growth initiatives and maintaining long-term client and partner relationships. Arco is a coach, mentor, advisor to colleagues, partners, friends and clients.

Born in Rotterdam (Netherlands), Arco started out in the transportation sector – moving to Switzerland at the age of 20 to drive a promotion vehicle rented out to businesses. For two years, he toured Europe with Silicon Graphics (workstations), where he immersed himself in technology. Arco then started working for a local distributor of Broadcast equipment. He spent two years selling solutions in Switzerland (when black boxes were transitioning to PC technology) and moved to the UK to work with Pinnacle Systems. He moved to the United States a few years later and continued to work at Pinnacle (later becoming Avid) in Silicon Valley for 12 years. After that, Arco oversaw global sales for Broadcast Pix, managed a small Systems Integrator in Seattle, managed global sales & marketing for Digital Nirvana, and then joined Dejero as Global SVP of Sales (sales, support and field support). 

He joined LiveU in 2017 as a Director of Regional Sales for the Midwest, where he continues his passion for broadcast and media. In this role, he works collaboratively with customers and partners to design solutions that fit their ever-changing needs and achieve their business objectives – all while delivering world-class customer support. When Arco isn’t working, he is spending time with his young family (3 kids under 8 years old).