C2PA: Content Authenticity,  Credentials, and Building Trust in Media

Description

In an era of deepfakes, generative AI, and rapidly recycled clips, media brands of all sizes need a reliable way to convey authenticity and validity of their content. This webcast with Olga Kornienko, EZDRM’s COO/Co-Founder, explores how traditional DRM safeguards who can watch and under what business rules, while C2PA Content Credentials document who created what and how it changed across the production and distribution chain.

You’ll learn why C2PA is not a new flavor of DRM, and why confusing the two can lead to dangerous blind spots for broadcasters, OTT operators, and news organizations. We’ll break down, in plain language, how C2PA works - what gets signed, how it’s bound to your audio/video assets, and how players and verification tools check provenance without saying anything about whether the story itself is “true.”

The webcast walks you through real-world workflows, from C2PA-enabled cameras and newsroom systems to DRM-protected streaming players.

• You’ll discover where provenance metadata is added, preserved, or lost, and how to surface authenticity indicators to editors and viewers without disrupting existing operations.
• We’ll highlight how initiatives like the Content Authenticity Initiative and C2PA are already shaping tools that news, sports, and entertainment brands can deploy today.
• You’ll leave with a clear view of how DRM, watermarking, and C2PA complement each other to protect revenue, identity, and audience trust.
• We’ll close with practical guidance on scoping your first C2PA pilot, which teams to involve, and how to set expectations internally.
• If you need to brief your organization on “what we’re doing about authenticity,” this webcast gives you the language and the roadmap to do it.

Speakers

Olga Kornienko

COO, Co-Founder , EZDRM

Olga Kornienko is the COO and Co-Founder of EZDRM, a technology company advancing the future of video security as a service.  EZDRM’s innovative services provide a full spectrum of video security offerings in an API-first cloud solution. Since 2003, she has driven the company’s global growth and helped establish EZDRM as a long-standing leader in both technology and business innovation for the streaming industry. With deep experience in digital trust and content protection, Olga oversees strategic operations, product direction, and partnerships that enable media organizations to secure and monetize their content at scale.  She is also a committed advocate for diversity and equity in tech, championing more inclusive workplaces and responsible leadership across the industry.

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