When we think of the future of cinema, those of us working in the industry are most often focused on the technology landscape, and the new technologies that enable new opportunities in storytelling. The visual impact of a story can create a lasting impression on audiences, and as technology improves, these visuals will become more immersive and defined, allowing audiences to feel like they’re part of the story. The technologies needed to make these experiences possible are already being used to create works of art that will stand the test of time. Join us to experience some of the most interesting trends happening now.
One of the latest innovations in consumer entertainment is the introduction of High Dynamic Range (HDR), which provides more contrast with higher brightness and deeper blacks along with a wider color spectrum. HDR has been part of the home entertainment experience for the past several years, and it is now making its way into the theatrical environment. This session will explore the current HDR specifications for cinemas and explore which technologies are able to deliver these images..
The BEIT Conference is designed for broadcast engineers and technicians, media technology managers, contract engineers, broadcast equipment manufacturers and distributors, engineering consultants and R&D engineers.
The opening session includes the BEIT Conference welcome from NAB President and CEO Curtis LeGeyt, special remarks from Jungsu Song, Vice President and CEO of the Korea Radio Promotion Association (RAPA) and the presentation of the NAB Best Paper Award, honoring the author(s) of the best paper published in the NAB Broadcast Engineering and IT Conference Proceedings.
Society of Motion Picture and Television Engineers President Renard T. Jenkins will deliver the keynote titled, "New Tools, New Opportunities: Preparing Engineers and Technologists for Longevity." In an industry that is constantly disrupted by advancement and change, it is imperative that we prepare our teams and ourselves for the present and very near future. Mr. Jenkins will share concepts and strategies for preparing engineers, technologists, technicians and analysts for success in an ever-evolving environment.
Following up on the earlier session of HDR in Cinema, this session shines a spotlight on the creative capabilities provided by HDR technologies. What are the opportunities for creative expression? What are the benefits and trade-offs that should be considered when preparing content for these new HDR systems? These and many other questions will be answered by a panel of the creative community. Additionally, this session will explore the necessary evolution of sound to enable some of these HDR display systems.
The core of the theatrical experience remains great storytelling on the big screen. But what if the story does not need to be constrained to these limits? Immersive experiences such as Virtual Reality provide storytelling capabilities beyond the big screen. They allow for stories to be told in different ways, and for audiences to experience stories in more immersive ways. This session provides a glimpse into such experiences and explores how content can be produced for the big screen & immersive media at the same time, providing new ways to reach audiences with impactful stories.
The MSG Sphere is no doubt one of the most ambitious entertainment projects in the world. The size and scale of the experience does not only provide unmatched entertainment opportunities, but also requires significant innovation around audio & video technologies to bring these experiences to life. This session will take a closer look behind the scenes to understand some of the key technologies powering such a venue, the use cases they enable, and what kind of new experience the audience can expect as a result.
Color grading in the cloud is gaining traction, and now is the time to find out from the experts how artists and companies can leverage that cutting-edge technology for better storytelling. Panelists will talk about – and answer your questions – on topics including how to control image quality, security, latency, and other technical challenges. If you want to know if your strategy should be pure-cloud or a hybrid mix with brick-and-mortar, this panel will reveal the pros and cons.
Virtual Production’s emergence in filmmaking has inspired many to explore both the supporting engineering and the creative workflows for artists around the world. Today, a handful of members from the RIT SMPTE student chapter will relay their experience researching, designing, and executing a virtual production workflow that emulates current professional practices.
Content Originators have many choices today for Cloud-Based workflows. These capabilities are with hyperscalers: or through SaaS offerings, and the private cloud. AI can curate search and provide intelligent processing of media files based on Software-defined Workflows. Global connectivity can enable production on locations to push content to cloud quickly engaging key decision makers’ creative collaboration in near real-time. Production now has option processing in-cloud and broadcast to global audiences through CDNs. Post Production can benefit by the unlimited resources of applications, compute and storage that SaaS & Cloud provides. Hear from the experts on this burgeoning topic.
Produced by Hollywood SMPTE, Steven B. Cohen, Laura Thommen & Linda Rosner
Learn how the Interoperable Master Format (IMF) standardized by SMPTE simplifies cloud-based broadcast workflows from ingest to playout. Members of the HPA IMF User Group have come together to build a multi-vendor live workflow that includes QC, asset management, transcoding and playout. The panel will review the workflow and share the lessons learned in the course of building it.
Cinema started in 1880s, TV started in the early 1920s and digital / OTT content in the 2000s. Each of these platforms has had an impact on both content creation and consumption. In this session, we will look under the hood of the fourth content platform – IMMERSIVE, and explore the various parts of the immersive world, including Cinematic VR, the Metaverse and Virtual Production to see how they have impacted content creation & consumption and how that will continue going forward.
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