ATSC 3.0 Update

Description

Sponsor:  SMPTE Toronto

In September 2022 SMPTE Toronto held its Section meeting at Humber College introducing the audience to Canada’s first Broadcast-Broadband Convergence B²C Lab exploring multisectoral data delivery applications enabled by the new ATSC 3.0 television transmission standard. One year later we thought it was important to engage in a follow-up meeting as so much has happened with this technology and with what Humber College’s B²C Lab has been involved in.

Fast forward to today, The Lab has been granted the first and only ATSC 3.0 experimental broadcasting license in Canada. The Humber B²C Lab has deployed a custom multiple transmitter/antenna ATSC 3.0 over-the-air test bed covering the Toronto area. While this is happening locally the US market continues to roll out the technology to new markets. Broadcasters are working together to bring ATSC 3.0 to audiences across the country, currently targeting markets that will reach more than 80% of the public. 

The presenters will speak to some of the products that came out of these trying times. Our presenters are:

Orest Sushko, Director, Humber College Broadcast-Broadband Convergence B²C Lab ¬– Canada’s first industry research lab exploring multi-sectoral applications of ATSC 3.0 including convergence with 5G networks. With over 30 years of experience in broadcast/film, post-production, and music in the field of audio engineering and systems design, Orest’s work has garnered him an Emmy award, two Emmy nominations, a Cinema Audio Society award, and numerous international recognitions. His journey included 6 years as a lead re-recording film mixer with Todd AO Studios in Los Angeles. His interest in applied research has focused on emerging audio technologies, design, and related functionality in mobile SDK applications.

Madeleine Noland, President of the Advanced Television Systems Committee Inc. A 15-year industry veteran who is widely respected for her consensus-building leadership style, she chaired the technology group that oversees the ATSC 3.0 next-generation broadcast standard before being named ATSC President in May 2019. Previously, she chaired various ATSC 3.0-related specialist groups, ad hoc groups, and implementation teams since 2012. Noland began her career in the television industry with Backchannelmedia Inc., an interactive television technology developer and became involved in ATSC projects. In 2012, she moved on to product and project management roles at Telvue Corp. before joining LG Electronics CTO’s office in 2013. Noland represented LG in a variety of industry organizations for over six years.

To watch last September 2022 Section meeting topic ‘ATSC 3.0 Lab at Humber College’ please select the topic link.