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Section Meeting

Virtual Production

Event Type: Section Meeting

Event Date: Tuesday, November 26, 2019 - 18:30

Virtual Production is the cutting-edge way to share a live event simultaneously to multiple digital platforms, from corporate meetings to music festivals, from e-sports to fashion shows. Switch cameras, add captions, control comments, all live in the cloud and taking advantage of high-speed mobile networks.

See for yourself how on-demand software as a service makes it possible to share professional streaming coverage with no extra infrastructure – just an internet connection and an operator with a laptop.


Andy Etherington is a project manager in Sony European Professional Engineering, overseeing the development and operation of the Virtual Production cloud service. Andy has over 23 years’ experience working as a software engineer, solution architect and project manager. During this time he has focused on helping Sony’s professional broadcast customer’s achieve smooth and efficient workflows for digital media production.

Matt Bowers joined Sony in 2007 and heads-up the Professional Solutions Team for Sony European Professional Engineering. His background includes software development for digital media applications in both commercial and research environments. At Sony, he has led development of Sony’s media workflow and media asset management products and is now involved in bringing new products and services to market.

How to get there

Address: Sony Europe B.V., Jays Close, Basingstoke, RG22 4SB