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Barbara Lange

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Barbara Lange

Barbara Lange joined SMPTE as Executive Director in January 2010.   Founded in 1916, SMPTE is the global professional association that supports the technical framework and professional community which makes quality motion imaging available to consumers in a variety of media formats.  Ms. Lange’s portfolio includes executing on the SMPTE Board of Governors’ strategic vision and to ensure the Society’s continued relevance in an ever-evolving media ecosystem.  Under Ms. Lange’s leadership, membership has grown by more than 30% globally, more than 200 leading-edge industry standards have been published -- including industry game-changers such as Interoperable Master Format (IMF), High Dynamic Range (HDR), and Video Over IP -- and the Society has educated thousands of professionals on critical technical topics.  Today, Ms. Lange’s focus is implementing a 3-year strategic business plan that will further SMPTE’s visibility and relevance with an emphasis on attracting a younger and more diverse membership demographic.  In 2015, Ms. Lange led the acquisition of the Hollywood Professional Association (HPA), a leading trade association focused on the application of technology in the creation, distribution and consumption of professional media content; she now also serves as HPA Executive Director.  Ms. Lange holds a BA in Chemistry and German from Washington and Jefferson College, and completed the Executive Development Program at the Kellogg School of Management at Northwestern University.  Prior to joining SMPTE she held executive roles in scholarly publishing at highly respected organizations including Springer-Verlag and the Institute of Electrical and Electronics Engineers (IEEE). Ms. Lange has been recognized by IEEE, Washington & Jefferson College, and honored with TVNewscheck’s 2020 Women in Technology Award for her role in “making a difference in the media industry”.

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November 17, 2021

SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant

Support From Epic Games Will Accelerate Work in Delivering Open Specifications, Workflows, Best Practices, and Educational Resources Read More
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November 9, 2021

Welcome! Here's What You can Expect on the First Day of SMPTE's 2021 ATC

SMPTE 2021 ATC starts today !  What excites me because of the many chances I'll have to see all of you. This year's virtual format helps connect as many talented engineers... Read More
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October 14, 2021

Is It Cloudy Out There?

When I worked at the IEEE, the Institute would issue predictions for the upcoming decade’s technology trends. I do not remember the exact year, but I distinctly recall a... Read More
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September 17, 2021

Progress Measured by Games

September is the time for the annual SMPTE Progress Report. We know that every issue of the Journal is chock-full of excellent technical content that drives the industry... Read More
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August 16, 2021

The Next Big Thing Is Here

I don’t know about you, but I feel that the past year was very much a lost year. Of course, there was plenty to do with navigating the pandemic and keeping our members... Read More
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July 18, 2021

What a Difference a Year Makes

As we enter the mid-year months of 2021, life is slowly returning to “normal,” at least here in the northeast United States. Many mask mandates have been lifted, and people... Read More
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June 30, 2021

What it Means to Increase Women in STEM

The entire world has been affected by the pandemic for more than a year. Another important shift has been around social movements and with that, the increased focus, or... Read More
AI
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April 8, 2021

Artificial Intelligence and SMPTE

This issue of the SMPTE Motion Imaging Journal focuses on artificial intelligence (AI). AI was “discovered” in the 1940s and hence is certainly not a new phenomenon. AI is a... Read More
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March 15, 2021

SMPTE members are spread around the globe. You may have heard me reflect on the reach “from Australia to Alaska!”

Today, we have 30 designated Sections around the world, including in Australia, Hong Kong, India, Germany, U.K., Nordic, Canada, and the U.S. to name a few. Sections... Read More
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March 12, 2021

Join Barbara Lange at the SMPTE Club for Women

As you may know, we are excited to be launching a new program called SMPTE Club.  The SMPTE Club is an informal virtual roundtable concept that brings people together based... Read More
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January 19, 2021

Our Hobbies Have Become Survival Instruments

The entire media technology industry was thrust suddenly into the cloudand SMPTE supports its progress For the past few years, it was a safe bet that the technology... Read More
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December 21, 2020

After Such an Extraordinary Year, We Can Still Reflect on So Much.

Having  a great SMPTE community has certainly made 2020 a lot easier for me to digest. We are so lucky to be a part of an organization that is comprised of 6,000 #SMPTEPeople... Read More
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November 17, 2020

Thank You! SMPTE 2020: ‘Game On’ Redefined the Tech Conference Experience

Although travel limitations and the need for social distancing made it impossible to come together for an in-person conference, this year’s technical conference took... Read More
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October 1, 2020

The Reimagination Story

Today, I am delighted to share with you a reimagined SMPTE. As you see here on our redesigned website, SMPTE now showcases a bold new logo that better defines who the Society... Read More

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