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The Reimagination Story

October 1, 2020

Today, I am delighted to share with you a reimagined SMPTE. As you see here on our redesigned website, SMPTE now showcases a bold new logo that better defines who the Society is today. It incorporates a stylized camera iris design combined with our iconic color bars, calling back to our origin as an engineering Society focused on motion imaging technology. We believe this representation of a new and revitalized SMPTE captures our rich heritage while focusing on a future filled with many enhancements in the way we serve our members.

 SMPTE's progress over the past 104 years has been driven by the best and brightest in the motion picture, television and professional media industry. Our more than 6,000 members — motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators and students — stay at the forefront of the field by constantly evolving along with the technology. And SMPTE has been evolving as well, to better deliver the tools, expertise, education and access that are vital to your success.



We are reimagining how we serve our members, with expanded benefits and free educational offerings, to enhanced availability of information and programs that foster connections with SMPTE's rich network of colleagues and mentors. We're developing plans to promote greater diversity, equity and inclusion within the Society and the industry as a whole, to amplify the talents of a broader spectrum of media technology professionals of every nationality, race, gender and stage in their careers.

 We're thinking more broadly about our members so we can continue to fulfill the needs of our core group of Traditional Engineers as well as the needs of a burgeoning group of Creative Technologists. So that members in more regions of the world have access to all of SMPTE's benefits. Because whether seasoned industry professionals or those just beginning their careers, all SMPTE members share a need to stay ahead of evolving trends in technology with timely information, relevant content, quality education and mentoring opportunities.

 This year we've also evolved to a truly remote experience for the SMPTE 2020 Annual Technical Conference: "Game On," which promises to be the perfect venue for this e-sports themed event. We're delighted that, for the first time, the entire global SMPTE community will be able to attend and participate in SMPTE's signature event.

 This evolution, a complete reimagination of what SMPTE can be, is just the beginning of our efforts to solidify our position as the global home of media professionals, technologists and engineers in the motion imaging industry.


Tag(s): Featured , News

Barbara Lange

Barbara Lange joined SMPTE as Executive Director in January 2010.   Founded in 1916, SMPTE is the global professional association that supports the technical framework and professional community which makes quality motion imaging available to consumers in a variety of media formats.  Ms. Lange’s portfolio includes executing on the SMPTE Board of Governors’ strategic vision and to ensure the Society’s continued relevance in an ever-evolving media ecosystem.  Under Ms. Lange’s leadership, membership has grown by more than 30% globally, more than 200 leading-edge industry standards have been published -- including industry game-changers such as Interoperable Master Format (IMF), High Dynamic Range (HDR), and Video Over IP -- and the Society has educated thousands of professionals on critical technical topics.  Today, Ms. Lange’s focus is implementing a 3-year strategic business plan that will further SMPTE’s visibility and relevance with an emphasis on attracting a younger and more diverse membership demographic.  In 2015, Ms. Lange led the acquisition of the Hollywood Professional Association (HPA), a leading trade association focused on the application of technology in the creation, distribution and consumption of professional media content; she now also serves as HPA Executive Director.  Ms. Lange holds a BA in Chemistry and German from Washington and Jefferson College, and completed the Executive Development Program at the Kellogg School of Management at Northwestern University.  Prior to joining SMPTE she held executive roles in scholarly publishing at highly respected organizations including Springer-Verlag and the Institute of Electrical and Electronics Engineers (IEEE). Ms. Lange has been recognized by IEEE, Washington & Jefferson College, and honored with TVNewscheck’s 2020 Women in Technology Award for her role in “making a difference in the media industry”.

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