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    SMPTE members are spread around the globe. You may have heard me reflect on the reach “from Australia to Alaska!”

    March 15, 2021
    Today, we have 30 designated Sections around the world, including in Australia, Hong Kong, India, Germany, U.K., Nordic, Canada, and the U.S. to name a few. Sections are the heartbeat of the Society.
     
    People often talk about SMPTE’s Standards work, which keeps the industry working in an interoperable manner. However, many forget the Section leaders, who also work tirelessly to serve the industry at a local level, which is vital to our members. They organize monthly meetings, seminars, and conferences, and always with ample refreshments.

    Over the course of my years with SMPTE, I’ve enjoyed visiting many of our Sections during their meetings. I love that each Section has its own culture, based on what part of the industry is more prevalent. Hollywood has the obvious connection with motion picture studios, while Hong Kong seems to pay closer attention to the broadcast side of things. San Francisco leans heavily toward new media, and the U.K. represents a microcosm of the global media technology ecosystem. Each Section does a great job in catering to the needs of the local audience.

    Sometimes things change, and Sections fade away. This is often because an enthusiastic volunteer decides to step down, leaving a void that is difficult to fill. Today, we have gaps that we would love to fill in our Central Texas, Germany, Nordic, and Nashville Sections. So, if you are reading this and want to bring SMPTE to life in a quiet location, please reach out!

    This dreadful pandemic has demonstrated the resilience of the Sections. They pivoted very quickly to delivering core content using virtual event tools. Suddenly, local needs are open to the global SMPTE audience! Rocky Mountain, Chicago, Hong Kong, Hollywood, and New York all held Section meetings virtually the same week in January, available to anyone. All in all, the Sections delivered more than 40 virtual events in 2020. This is an amazing community of dedicated volunteers sharing their knowledge.

    I am delighted also to share that the cooperation between the Sections and our home office team is stronger than ever. With our new website, the Sections are now better equipped to manage their websites; we are linking them to the e-mail platform and helping with event platform services. These tools allow the Sections to concentrate on what they do best—delivering excellent content—and the staff team can support their endeavors with our partnership. The cooperation also enables us to coordinate programming to share across the SMPTE community. It is a win–win situation.

    SMPTE survives because of the generosity of volunteers across the spectrum of the Society’s activities. Our local Section leaders are the ones closest to the needs of our membership. We are grateful to all of our Section volunteers.

     

    Tag(s): Featured , News

    Barbara Lange

    Barbara Lange joined SMPTE as Executive Director in January 2010.   Founded in 1916, SMPTE is the global professional association that supports the technical framework and professional community which makes quality motion imaging available to consumers in a variety of media formats.  Ms. Lange’s portfolio includes executing on the SMPTE Board of Governors’ strategic vision and to ensure the Society’s continued relevance in an ever-evolving media ecosystem.  Under Ms. Lange’s leadership, membership has grown by more than 30% globally, more than 200 leading-edge industry standards have been published -- including industry game-changers such as Interoperable Master Format (IMF), High Dynamic Range (HDR), and Video Over IP -- and the Society has educated thousands of professionals on critical technical topics.  Today, Ms. Lange’s focus is implementing a 3-year strategic business plan that will further SMPTE’s visibility and relevance with an emphasis on attracting a younger and more diverse membership demographic.  In 2015, Ms. Lange led the acquisition of the Hollywood Professional Association (HPA), a leading trade association focused on the application of technology in the creation, distribution and consumption of professional media content; she now also serves as HPA Executive Director.  Ms. Lange holds a BA in Chemistry and German from Washington and Jefferson College, and completed the Executive Development Program at the Kellogg School of Management at Northwestern University.  Prior to joining SMPTE she held executive roles in scholarly publishing at highly respected organizations including Springer-Verlag and the Institute of Electrical and Electronics Engineers (IEEE). Ms. Lange has been recognized by IEEE, Washington & Jefferson College, and honored with TVNewscheck’s 2020 Women in Technology Award for her role in “making a difference in the media industry”.

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