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    SMPTE Rapid Industry Solutions On-Set Virtual Production Initiative Receives Epic MegaGrant

    November 17, 2021

    Support From Epic Games Will Accelerate Work in Delivering Open Specifications, Workflows, Best Practices, and Educational Resources

    WHITE PLAINS, N.Y. — Nov. 17, 2021 — SMPTE®, the home of media professionals, technologists, and engineers, today announced that SMPTE — through its newest program, Rapid Industry Solutions (RIS) On-Set Virtual Production Initiative (OSVP) — has received a prestigious Epic MegaGrant from Epic Games. Drawing on the expertise and contributions of diverse technology and thought leaders, the RIS OSVP is working quickly to assess challenges; establish goals; and make interoperability specifications, workflows, and best practices open and free to the industry along with supporting educational courses and webcasts. The $150,000 Epic MegaGrant will empower SMPTE to deliver even more quickly on the promise of this first RIS Initiative.

    "This Epic MegaGrant is a wonderful validation of the work we've done so far, the model we're using to deliver results, and our ultimate goal of making those results open and free to the industry," said SMPTE Executive Director Barbara Lange. "We formed the RIS On-Set Virtual Production Initiative to address an important and specific industry need, and this support will add to our momentum and accelerate our work. Speaking on behalf of the SMPTE RIS OSVP community, I can say we're all tremendously grateful."

    SMPTE developed the RIS model to address rapidly evolving technologies and their application across the media and entertainment industry. Providing a clear, readily accessible framework for on-set virtual production, as well as much-needed resources for education and professional development, the SMPTE RIS OSVP Initiative will empower creatives, technologists, and executives to explore the full potential of powerful, real-time, 3D creative tools, including Epic's Unreal Engine. More than 40 companies and individual contributors from across the industry are collaborating as part of the RIS OSVP community to achieve this goal.

    Establishing interoperability standards and best practices for film and episodic content creators is essential to making virtual production workflows accessible to all storytellers. This initiative from SMPTE marks an important step forward for virtual production, a technique centered around use of Unreal Engine that has revolutionized the creation of interactive storytelling and entertainment. We are pleased to support this effort through Epic MegaGrants, accelerating SMPTE's mission to drive the industry forward," said David Morin, industry manager, media & entertainment, Epic Games.

    More about Epic MegaGrants can be found at unrealengine.com/en-US/megagrants. More information about the SMPTE RIS OSVP Initiative is available at smpte.org/rapid-industry-solutions. Further information about SMPTE is available at smpte.org.

    Tag(s): Featured

    Barbara Lange

    Barbara Lange joined SMPTE as Executive Director in January 2010.   Founded in 1916, SMPTE is the global professional association that supports the technical framework and professional community which makes quality motion imaging available to consumers in a variety of media formats.  Ms. Lange’s portfolio includes executing on the SMPTE Board of Governors’ strategic vision and to ensure the Society’s continued relevance in an ever-evolving media ecosystem.  Under Ms. Lange’s leadership, membership has grown by more than 30% globally, more than 200 leading-edge industry standards have been published -- including industry game-changers such as Interoperable Master Format (IMF), High Dynamic Range (HDR), and Video Over IP -- and the Society has educated thousands of professionals on critical technical topics.  Today, Ms. Lange’s focus is implementing a 3-year strategic business plan that will further SMPTE’s visibility and relevance with an emphasis on attracting a younger and more diverse membership demographic.  In 2015, Ms. Lange led the acquisition of the Hollywood Professional Association (HPA), a leading trade association focused on the application of technology in the creation, distribution and consumption of professional media content; she now also serves as HPA Executive Director.  Ms. Lange holds a BA in Chemistry and German from Washington and Jefferson College, and completed the Executive Development Program at the Kellogg School of Management at Northwestern University.  Prior to joining SMPTE she held executive roles in scholarly publishing at highly respected organizations including Springer-Verlag and the Institute of Electrical and Electronics Engineers (IEEE). Ms. Lange has been recognized by IEEE, Washington & Jefferson College, and honored with TVNewscheck’s 2020 Women in Technology Award for her role in “making a difference in the media industry”.

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