Technology Webcast

ATSC 3.0 Webinar Part 1: Introduction to ATSC 3.0
Original Airdate: 
21 Mar 2019 1:00pm EDT

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This webinar will provide an overview of the ATSC 3.0 system capabilities including a physical layer, signaling, audio, video, captions, interactivity, and advanced emergency messaging.  You will receive an introduction to the suite of Standards and Recommended Practices documents with a concentration on stream essence. Attendees will be asked to provide input and thoughts on areas of ATSC 3.0 for further exploration in future SMPTE webinars on the topic.

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Guest Speaker: 
Madeleine Noland

Madeleine Noland received her Bachelor of Music from the University of Massachusetts in 1989. She began her career in the television industry in 2004 with Backchannelmedia, Inc., an interactive television technology developer.  In early 2013, Noland joined LG Electronics with a focus on development of industry standards and guidelines.  Noland participates in a variety of industry organizations on behalf of LG Electronics, and has served in leadership roles within the ATSC 3.0 project. She was recently selected to succeed Dr. Rich Chernock as the next TG3 Chair for ATSC 3.0. Noland also serves as Chair of the Guidelines Work Group within the Ultra HD Forum and Chair of the ATSC Advanced Emergency Alert Implementation Team.

Ms. Noland was the 2016 recipient of the prestigious ATSC Lechner Award for her leadership roles related to the development of ATSC 3.0 Next Gen TV, and was named one of Dealerscope’s “Powerful Women in Consumer Technology” for 2018.