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    Deploying Video Platforms in the Cloud

    November 10, 2014
    Thursday’s program began with a session on deploying video platforms in the cloud, with speakers sharing their experiences and insights. The messages included: --Bhavik Vyes of Amazon Web Services detailed ways to build flexible and scalable media workflows in the cloud, using Amazon Web Services as a platform. This came with a reminder that the increasing size of date files will place stress on the workflow. “It’s getting harder,” he admitted, “especially with the arrival of 4K.” --“Go cloud first; but not cloud everything,” urged Andrew Sinclair, New Corp. Sinclair Media Technology. He related that News Corp. has a “cloud first” policy. “We are looking for a SaaS platform,” he said, noting that it gives them flexibility since they don’t have to completely commit to it. “Beyond that we look for PaaS (Platform as a Service), down to Iaas (Infrastrucuture as a Service),  and then physical infrastructure.” --Robert Jenkins, CEO of Cloudsigma, discussed the notion of the “hybrid cloud," suggesting that companies would generally leverage their existing investment and combine it with a public cloud. “It's a project-based industry so pretty much every production tends to be unique,” he said. “We have to accept that this isn’t a cookie cutting approach.” He warned: “a lot of public cloud pricing is broken. … If you buy it for too long it’s too expensive. With the right price, the public cloud can be competitive.”
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    SMPTE Staff

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