SMPTE Announces 2022 NAB Show Educational Presentations

Sessions Include Future of Cinema: The Immersive World of MSG Sphere

"One of our most important goals at SMPTE is to shine a light on technological innovation and how it is shaping media and entertainment. Sponsoring these educational sessions led by our esteemed colleagues is one way to fulfill that goal," Michael Zink, vice president, emerging and creative technologies at WarnerMedia and SMPTE education vice president. "It will also be great to come back together again after two years apart. There's nothing like the spark that comes from in-person discussions on the industry's most impactful topics. Plus, I'm looking forward to seeing old friends."

WHITE PLAINS, N.Y. — April 12, 2022 — SMPTE^®, the home of media professionals, technologists, and engineers, today announced a lineup of 12 educational sessions supported by SMPTE at the 2022 NAB Show.

Saturday, April 23

9 a.m.-10:20 a.m. — Future of Cinema: The Immersive World of MSG Sphere

• Andrew Shulkind, Senior Vice President of Capture and Innovation, MSG Entertainment Corp.
• Richard Welsh, Senior Vice President of Innovation, Deluxe (moderator)

In this keynote session, the future of entertainment promises to transport us to new worlds by providing a new medium and multisensory platform for artists. One of the most ambitious projects of this kind – MSG Sphere – will feature 160,000 square feet of interior immersive displays, groundbreaking spatialized audio, and full 4D effects.

10:40 a.m. to noon — Future of Cinema: Immersive Experiences & Use Cases

• Sarah Ellis, Director of Digital Development, Royal Shakespeare Company
• Michael Koperwas, Supervisor, Creative Development and Visual Design, ILMxLAB / Lucasfilm
• Jenny Weinbloom, Head of Studio, Impact Museums
• Michael Zink, Vice President, Emerging and Creative Technologies, WarnerMedia (moderator)

1:30 p.m.-2:50 p.m. — Future of Cinema: Technology Enablers

• Kevin Amaratunga, Vice President of Engineering, Scalable Display Technologies, Inc.
• Gary Feather, Business Consultant and Lighting and Display Technology Expert
• Pete Ludé, Consultant, Next Generation Motion Imaging (moderator)
• Jeremy Hochman, Founder and CEO, Megapixel VR

3:20 p.m.-4:40 p.m. — Future of Cinema: Beyond the Big Screen

• Chris deFaria, President, Keylight
• Jon Karafin, CEO and Founder, Light Field Lab, Inc.
• Ajit Ninan, Director of Engineering, Dolby Labs
• Michael Zink, Vice President, Emerging and Creative Technologies, WarnerMedia (moderator)

Sunday, April 24

10:30 a.m.-11 a.m. — How Immersive Streaming Experiences Use Data to Enhance Mental Well-Being and Improve Diagnostic Efficacy

• Christy Lamka, Chief Knowledge Officer and Vice President of Engagement, Thrive360
• Megan Wagoner, Senior Vice President, VIMOND

11:30 a.m. to noon — Advanced Narratives and Multimodal Computational Content

• Arvel Chappel III, Vice President of Advanced Narratives and Neurotechnology, Warner Bros. Entertainment

Monday, April 25

10:45 a.m.-11:15 a.m. — Media in the Cloud and the Super User Group

• Larissa Goerner, Senior Director Product Line Management, AMPP, Grass Valley
• Richard Welsh, Senior Vice President of Innovation, Deluxe (moderator)

11:30 a.m. to noon — What's Up with the Metaverse – A Film School's Approach to Immersive Engagement

• Chaitanya Chinchlikar, Vice President, Chief Technology Officer, and Head of Emerging Media, Whistling Woods International

3:30 p.m.- 4 p.m. — Standardizing Digital Content Delivery With the Interoperable Master Format

• Bill Admans, Chief Operating Officer, Ateliere
• Carlos Carmona, Business Development Manager, Rohde & Schwarz USA
• Bruno Munger, Director of Business Development, Colorfront
• Randy Reck, Director of Product Development, MTI Film
• Debra Kaufman, Journalist (moderator)

Tuesday, April 26

10:45 a.m.-11:15 a.m. — 5G Opportunities in Media & Entertainment

• Pam Allison, Head of Consumer Strategy and Partnerships, 5G Labs, Verizon

11:30 a.m. to noon — The Future of Filmmaking

• Annie Chang, Vice President of Creative Technologies, Universal Pictures

1:45 p.m.-2:15 p.m. — Power of the Panel – Exploring Virtual Production

• Lisa Gerber, Director of Media and Entertainment, PacketFabric

"One of our most important goals at SMPTE is to shine a light on technological innovation and how it is shaping media and entertainment. Sponsoring these educational sessions led by our esteemed colleagues is one way to fulfill that goal," Michael Zink, vice president, emerging and creative technologies at WarnerMedia and SMPTE education vice president. "It will also be great to come back together again after two years apart. There's nothing like the spark that comes from in-person discussions on the industry's most impactful topics. Plus, I'm looking forward to seeing old friends."

More details about the SMPTE sessions are available here.

More information about SMPTE is online at smpte.org.